About this Phone
The iPhone 17 Pro Max (256GB) in Deep Blue is Apple’s most advanced smartphone, combining a 6.9-inch ProMotion OLED display with the powerful A19 Pro chip for ultra-fast performance and gaming. It features a triple 48MP professional camera system, enabling high-resolution photography, cinematic video, and advanced AI imaging.
The device offers exceptional battery life (up to ~39 hours video playback), making it ideal for heavy usage. Built with premium materials and Ceramic Shield, it ensures durability while maintaining a sleek, elegant design. With Apple Intelligence, Dynamic Island, and satellite safety features, it delivers a complete flagship experience.
UNIBODY DESIGN. FOR EXCEPTIONAL POWER — Heat-forged aluminium unibody enclosure for the most powerful iPhone ever made.
DURABLE CERAMIC SHIELD. FRONT AND BACK — Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks. And the new Ceramic Shield 2 on the front has 3x better scratch resistance.
THE ULTIMATE PRO CAMERA SYSTEM — With all 48MP rear cameras and 8x optical-quality zoom — the longest zoom ever on an iPhone. It’s the equivalent of 8 pro lenses in your pocket.
18MP CENTER STAGE FRONT CAMERA — Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
A19 PRO CHIP. VAPOUR COOLED. LIGHTNING FAST — A19 Pro is the most powerful iPhone chip yet, delivering up to 40% better sustained performance.
BEST BATTERY LIFE IN ANY IPHONE — The unibody design creates massive additional battery capacity, for up to 37 hours of video playback. Charge up to 50% in 20 minutes.
iOS — A fresh design with Liquid Glass. Beautiful, delightful and instantly familiar. With a more vibrant Lock Screen, customisable backgrounds and polls in Messages, Call Screening and more.
BUILT FOR APPLE INTELLIGENCE — Personal, private, powerful. Write, express yourself and get things done effortlessly.
VITAL SAFETY FEATURES — With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.
STRONGER CONNECTIVITY. SUPERFAST SPEEDS — Stay connected at faster speeds with secure connections to Wi-Fi 7, 5G networks and Bluetooth 6, plus eSIM.
